Europe’s hottest startups 2014: Amsterdam

Amsterdam’s international outlook acts as a gateway to continental Europe. English is widely spoken and Amsterdam Airport Schiphol is one of the continent’s busiest and most efficient. The city is also a convenient launchpad for Scandinavian markets, which, with their high GDP per capita and high broadband penetration rates, can be lucrative for startups.  Proud that we invested in 2 startups on this list of Wired!

Herengracht 182, 1016BR
The Human app encourages its users to move for 30 minutes a day. It tracks physical activity, encourages you to unlock badges and lets you share achievements on social media. “In a world where a sedentary lifestyle has become the standard, it’s not easy to motivate people to make healthy changes that fit into their busy schedules,” explains cofounder and CEO Renato Valdés Olmos. “Human exists to do that.” He claims that the app helps people move up to 75 per cent more a day within six weeks of using the app. It’s proved popular: Valdés Olmos plans to double his team before the year’s end.

Lauriergracht 116, 1016
Wercker helps developers test and deploy code on a social platform. It aims to fit between code-storing platforms such as GitHub and Bitbucket, and where applications are deployed, such as Amazon Web Services. “We help reduce risk and waste by enabling developers to test, build and release to the cloud,” explains CEO Micha Hernandez van Leuffen. Next up? To scale the platform, operations and team in the US.

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